“跟螺杆空壓機(jī)(商業模式)相近的東西,像離心空壓機、真空泵、鼓風(fēng)機等,問題都不會太大,我們原有(yǒu)的模式(shì)就能做好;真正具有挑戰性的是螺杆膨脹機、冷媒壓縮機(jī)這(zhè)樣的産品,我們相當于是進入了全新的(de)領域。”
“For products with business model similar to screw compressors,including centrifugal air compressors,vacuum pumps,blowers,etc,it won’t be an issue because they fit our original mode perfectly.The real challenge comes from products including screw expander,refrigerant compressor,as they belong to novel market。
尤其是制冷這一塊,現(xiàn)在開山的(de)做(zuò)法還是“把壓縮機賣給人家,由人家去做(zuò)系統。去年剛剛(gāng)起步,大約銷售了500台左右”。
Especially for refrigeration business,Kaishan currently“sales compressors in the market,leave the system integration business to be completed by others.We just started this business last year,with around 500 compressors sold”.
據不完全統計,目前國内至少已有2000多家公(gōng)司在做制冷(lěng)系統,其中絕大部分都不具備核心技術能力,與國外品(pǐn)牌相比主要靠價格取勝。在這樣的行業形勢下,手(shǒu)握颠覆性(xìng)核心技術的開山要不要“前向一體化”去做系統?
According to incomplete statistics,there are at least 2,000 domestic companies providing refrigeration systems,most of them do not have the core techniques,competition with foreign brands therefore mainly rely on price.In this circumstance,should Kaishan,backed up with a revolutionary core technology,choose to provide“forward integration”system?
如果做的話,以(yǐ)怎樣的模式介入,勝算幾何?成了眼下令曹克堅頗為躊躇的問題。“這個産(chǎn)業有多大呢?開利一年大概能做(zuò)一百億美元,英格(gé)索蘭(lán)特靈也是一百億美元——這是一個比開山現在在做(zuò)的産業大得多的領域。”曹稱,“這(zhè)也正是‘誘惑’我們的地方!”
If the answer is yes,what kind of approach should Kaisha take?How many chances for it to win?This is what puzzles Cao Kejian the most at the moment."How big is the market?Carrier probably could generate ten billion US dollars revenue a year,so dose Ingersoll Rand Trane-which is much bigger than Kaishan achieves currently."Cao said,"This is what attracts us the most!”